VideoNuze Posts

Today I'm pleased to introduce the newest VideoNuze contributor, Jose Alvear, who is a research analyst specializing in the pay-TV and online video industries. Jose has authored research reports on content delivery networks, IPTV, OTT video, cloud-based TV and social TV for leading firms in the industry. Jose is currently working on a book focusing on the disruption of the TV industry.

Survey: Price Sensitivity and Connected TV Devices Cloud Picture for Smart TV Adoption

by Jose Alvear

Researcher IHS released survey results earlier this week suggesting a muted forecast for Smart TVs amid rising consumer price sensitivity and a proliferation of inexpensive connected TV devices. IHS found that 73% of U.S. consumers are not interested in buying a Smart TV in the next 12 months. IHS said that once consumers are educated about Smart TVs and learn more about their features, interest does increase. Overall awareness of Smart TVs is high, at 86%, with 30% expressing purchase intent over the next 12 months.

But how intent translates into actual purchase is always tenuous and in this case, particularly so. That's because IHS also found that price has now vaulted to the top position as a driver for TV purchases, surpassing "screen size," which had been cited by more than 50% of respondents in 2012.

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At the Dec. 3rd VideoSchmooze in NYC we'll be digging into all of video's hottest topics, with a particular focus on TV Everywhere, mobile video, online video advertising, changes in viewer behaviors, cord-cutting, OTT's rise, online originals, connected devices and much more. In addition we'll have brand-new research presented by FreeWheel and Videology. For video industry professionals, the half-day VideoSchmooze will once again be the most compact, high-value learning experience of the year.

Early bird discounted tickets for $95 are now available. And don't forget your colleagues! Bring them and save even more with 5-pack tickets for $430 and 10-packs for $760.

Remember, ONLY early bird ticket holders will be eligible to win the drawing for an iPad, the complete "Breaking Bad" series on Blu-ray/UltraViolet and several Chromecasts, all generously provided by Unicorn Media.  

The lead sponsors for this 10th VideoSchmooze are FreeWheel, Synacor, thePlatform and Undertone, with branding sponsors Clearleap, Unicorn Media and VideoHub. If you need to be up-to-date on what's really going on in video, and want a premier networking opportunity, make sure VideoSchmooze is on your calendar for Dec. 3rd!

LEARN MORE AND REGISTER NOW!

Digitalsmiths said this morning that its Seamless Discovery Platform has been chosen by 7 of the top 10 U.S. pay-TV operators, which cover 64% of the country's subscribers. Globally the company is powering discovery for over 100 million homes through 46 customers and partners. Most recently Digitalsmiths announced Australia's Foxtel as its latest big customer.

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TV Everywhere "auto-authentication," which quickly clears pay-TV subscribers to view cable programming on their devices without having to hunt around for their login credentials, is poised to gain further ground based on a new release announced by Synacor yesterday.

The company announced a white label auto-authentication solution for both in-home TVE usage and out of home with its social login using Facebook, Twitter and Google+ (social login was introduced last year, but the auto-authentication part is new). Both are under Synacor's Cloud ID offering and will be available in Q1 '14. The company believes this is the first such combined solution in the market.

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Binge-viewing is a bona fide phenomenon that's not only changing consumers' TV viewing behaviors, but also creating fissures in the TV industry. Recently, in "For U.S. Cable Operators, Netflix Partnerships Are Fraught With Risk," I outlined how binge-viewing is driving a competitive dynamic over content rights between Netflix and pay-TV operators' VOD and TV Everywhere plans. Adding further detail, this past Friday, Vulture published an excellent article with specific examples of how this battle is brewing.

According to Vulture, FX and Turner are telling studios from which they obtain TV shows that they need rights to stream the full current season of shows (known as "stacking" rights) not just the most recent 3-5 episodes. Part of the networks' rationale is they need to give late-coming viewers an easy path to watch from the beginning of a season, rather than just enabling existing viewers a way to catch up.

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I'm pleased to present the 201st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we're joined by special guest Ramesh Sitaraman, professor at University of Massachusetts, Amherst and an Akamai fellow. Ramesh and Akamai's S.S. Krishnan released an academic research paper this week studying the effectiveness of online video advertising (I wrote about it here and Colin here).

In the podcast, Ramesh adds color to his findings. Among other things, he discusses mid-rolls' high completion rates, time-of-day's low impact on completion, geographic viewership differences and abandonment of ads vs. slow-starting content.

Listen in the learn more!

Click here to listen to the podcast (17 minutes, 55 seconds)

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The VideoNuze podcast is also available in iTunes...subscribe today!

TV4 Entertainment is a well-pedigreed LA-based startup positioning itself as a creator and super-distributor of multiple online niche channels. Today the company is announcing a deal with Cinebx, whose library contains 10,000+ titles will power a minimum of 6 co-owned online channels, beginning with one focused on classic sports.

Recently I caught up Jon Cody, founder and CEO of TV4, to learn more about the company's strategy. Jon was previously SVP, Digital for Fox Digital Media and launch GM of Hulu, so he knows his way around programming and digital distribution very well, as does the rest of the founding team.

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Score another win for the importance of authenticity in video: newly released data from EXPO shows that in a test program when consumer generated video product reviews were placed on the relevant product pages in a major e-commerce site, they drove a 30% increase in site revenue for those products.

The test covered 8 different household and beauty products from Reckitt Benckiser Group such as Lysol, Airwick, Clearasil which were being sold on an undisposed retailer's commerce site. Sales for the products during the test period of June, 2013 were compared to June, 2012, adjusting for any that were discontinued or newly launched. The product review videos were supplied by consumer's using EXPO's platform.

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